What are the difficulties encountered by the refractory industry and what is the development direction of the refractory industry?

Release time:

2022-07-28

The refractory industry will face three pressures: first, the operating pressure of oversupply and disorderly competition in the market caused by overcapacity, and the long-term decline in the price and operating quality of refractory products will be difficult to change in the short term; Second, the pressure of high financial cost and insufficient liquidity caused by insufficient self-owned funds of enterprises, difficult recovery of receivables and rising real interest rate of bank loans; Third, the environmental protection investment is in debt, and the environmental protection cost will increase day by day.

1. What are the difficulties encountered by the refractory industry?

For refractory enterprises, the new normal is pressure, a challenge, but also an opportunity. Refractory industry should seize the opportunity, speed up structural adjustment, improve technological innovation ability and industrial concentration, and enhance the overall competitiveness of the industry.

2. What is the development direction of refractory industry?

1. Green trend: Under the background of carbon neutrality, energy-saving and green refractories have become the main development direction.

Under the background of carbon neutrality, strengthening energy conservation and emission reduction is the fundamental requirement of global green economy strategy for refractory industry, and it is also an important development strategy related to the sustainable development of refractory industry in China at present and in the future. Therefore, it is a major trend to further promote technological innovation, product structure adjustment and application technology upgrading in the refractory industry, and vigorously develop new green refractory products with long life, energy saving and environmental friendliness.

2. Service-oriented trend: with the upgrading of customer demand, the complete technical service scheme has become the mainstream of the high-temperature refractory industry.

With the increasingly fierce market competition, the profit margin of the refractory industry began to decline. Most refractory enterprises indicated that they would change from "product thinking" to "customer thinking". "Customer thinking" is a systematic project, which not only requires enterprises to provide high-quality products in the field of specialization, but also needs to continuously upgrade services around customer needs and build competition barriers through high-quality and high-standard products and services.

However, there are a large number of domestic refractory production enterprises, most of which are small in scale, low in technical level and insufficient in construction capacity, and the overall service chain of refractory industry is relatively long, so their product quality, finished product delivery and construction service should have a series of high standards. In particular, enterprises need two foundations: product and service, which requires enterprises to have high standards and strict requirements from top to bottom and from the inside out, from the whole system of demand cognition, manufacturing, product delivery, project construction and after-sales service, which is a test for enterprises with a magnifying glass.

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